Technology is used everywhere so why not in marketing. Marketing is an important department of any company because sale is the outcome of marketing and every company wants to increase their sales volume. With the help of technology in marketing, the Marketers are able to reach to the Global audience in a very less time and in a very effective manner.
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Traditional marketing activities are very costly so small businesses can’t afford these types of marketing like radio, television, newspaper main page, etc. But anyone can Digital or Online marketing methods and also set their marketing budget according to the business. Now there is no need to spend lot of money in advertising so small businesses can become global with the help of Digital Marketing.
Digital Marketing
A marketer need to know the basics of digital marketing that mainly consists of search engine marketing and social media marketing. There are organic and paid campaigns run by the marketer on both platforms according to the business goal and marketing budget of the company. Some methods are SEO, SMO, PPC, ORM, SEM and SMM. When you are aware about all these terms then proudly say #IamDigital.
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